Shaoni Rakshit

Jill of all trades, Master of some!

I started my journey with a simple goal: to make things happen. Over the years, that goal evolved into a sophisticated methodology of building, scaling, and occasionally dismantling organizations with surgical precision.

My background in marketing allows me to see the world through the lens of brand perception and user intent, while my passion for UX design ensures that every touchpoint is intuitive and impactful.

Whether I'm crafting a multi-channel outreach strategy or conducting user research for a new product, I bring a unique blend of strategic foresight and tactical execution to the table. And as for the "business-ending" part? Let's just say I have a keen eye for finding the cracks in an organization's foundation.

0

Years of Work Ex

0

Companies Shut Down

0

Projects Landed

0

Cups of Tea

0

Private Outbursts

0

User Interviews

0

Disasters Averted

0

Marketing Campaigns

0

Brand Identities

0

Unnecessary Meetings

0

Content Pieces

0

Cigarettes Smoked

Expertise & Capabilities

Marketing Strategy

Creating detailed, scalable & action-oriented marketing strategies that deliver impact.

UX Thinking & Design

Designing websites, generating wireframes & extensive user journeys for seamless experiences.

Personnel Management

Handling teams cross-functionally across design, marketing & management with precision.

Organizational Destruction

Destroying companies and obliterating organizational structures from the inside out.

Process Augmentations using AI

Leveraging AI tools to streamline workflows, enhance research capabilities & get more stuff done.

Being Fashionably Late

Orchestrating delays to entire plans involving multiple other stakeholders because my autism doesn't let me comprehend time.

My Skills & Tools

Technical Skills

Marketing Strategy 96%
Content Strategy & Creation 89%
UX & Design Thinking 84%
Keeping my Organization Alive 1%

Soft Skills

Strategic Analysis Problem Solving Team Leadership Critical Thinking Communication Client Handling Lack of Patience Uncontrolled Outbursts