Hi I'm Shaoni! Marketer. UX Designer. Business-Ender
Jill of all trades, Master of some!
Ending business, big or small, for a living
A Little About Me...
Some stuff about marketing. Some stuff about innovating. Some stuff about strategy.
When I'm not out there creating extensive marketing plans or designing websites that can pack a punch, I spend my time slowly eating away at the life-force of the organization I am working at. You can call that my true passion...
Read Full StoryYears of Work Ex
Projects Landed
Companies Shut Down
Cups of Tea
What I Do
Blending strategic thinking with a touch of chaos to drive results.
Marketing Strategy
Creating detailed, scalable & action-oriented marketing strategies that deliver impact.
UX Thinking & Design
Designing websites, generating wireframes & extensive user journeys for seamless experiences.
Personnel Management
Handling teams cross-functionally across design, marketing & management with precision.
Organizational Destruction
Destroying companies and obliterating organizational structures from the inside out.
My Skills & Tools
Technical Skills
Soft Skills
Featured Work
A selection of projects I'm proud of.
Work Experience
Marketing Manager
Finshots
Leading key marketing initiatives, strategizing outreach plans & accelerating growth & adoption.
Marketing Executive
Refract
Coordinating all wings of marketing, including internal marketing strategies, competitor analysis & customer retention mechanisms.
Organization Imploder
Kenshi Labs
Ensuring a complete annihilation of the company itself, within just 2 months, due to its money laundering operations & overall nastiness.
Strategy Consultant
Echobani Digital
Advising the new business through positioning strategies, client outreach, service portfolios, value proposition analysis & market fit.
Knowledge Manager
PwC
Establishing internal knowledge bases, working with vendors & stakeholders to obtain the best deals on educational resources.
What People Say
Shaoni is one of the angriest individuals I have ever known. She frequently shows a complete lack of compassion & patience, there is no denying that her capability of getting pissed off & she wished that I did not return to Mumbai.
Rohinee Guha Thakurta
The Fanatic of MumbaiWorking with Shaoni was an absolute game-changer! Her approach to brand perception, her understanding of product-market fit & her grasp on marketing outreach mediums make her a once-in-a-generation genius!
Sanando Sarkar
Founding Director, Echobani DigitalWhile I was quite impressed with Shaoni, the first few days, I must admit I was completely oblivious to her intentions. By the time I realized what she was doing, it was already too late! My company was totally finished!
Niraj Kumar
CEO, Kenshi LabsMy experience working with Shaoni has led to a lot of introspection about my own personality & overall mindset. While I thank her for her enlightening presence, I wish she hadn't demolished my credibility entirely before leaving.
Deborshi Something
Lead Misogyny Executive, RefractA stalwart of hard work & innovation. Always available for a quick therapy session over call with barely any judgement. But a treacherous friend who left us all in Kolkata & ran away to Bengaluru, with barely any warning.
Indrani Sharangi
Regional Manager (Howrah), PwCOne the best people I have ever met. Extremely scary, can blow your head off at the slightest disagreements. Always so late to pre-planned meetups that we maintain a separate time zone when including her in plans.
Tushnik Choudhury
Chief Embellishment Officer, InkettleLet's Talk
Just want to say hello? Or need to ruin a competitor organization? Or even your own? Drop me a message...